360 Vision Technology has launched a revolutionary ‘Digital Twin’ online 3D virtual environment that is set to transform how customers, consultants and partners engage with the brand’s products.

Designed as an interactive online showroom, the cutting-edge 3D environment allows visitors to walk through a virtual display of 360 Vision’s product range – using a standard browser on any desktop computer, tablet or mobile phone.

Using the virtual walk-through, customers can explore the interactive digital showroom displaying a variety of 360 Vision camera models within market sector-specific surveillance solutions – to experience the manufacturer’s camera range in a graphically rich visual format, in real-time, anywhere.

The vertical market sectors featured within the interactive showroom include Utilities / CNI, with Predator Radar for wide-area detection, Public Space Surveillance, featuring Invictus PTZ with powerful IR/white light illumination, Highways Monitoring, including Predator RCE for roadside infrastructure, and Coastal / Harsh Environments – highlighting Predator Stainless Steel and the camera’s corrosion-resistant performance.

Embedded information

Each virtual showroom camera features ‘hot spots’ linking to embedded information, such as product datasheets, explanation videos, application imagery, technical brochures and more. This interactive functionality allows users to quickly and easily research and evaluate any 360 Vision camera solution and its suitability for an application.

“The new Digital Twin platform is a key part of our ongoing commitment to innovation – not only in our products, but in how we support and engage with our customers,” says Mark Rees, Managing Director at 360 Vision Technology. “We are dedicated to embracing education and building stronger connections with our customer base, and the new virtual showroom underlines this ethos, providing an online hub of information and contact for our customers, 24/7. The new Digital Twin reflects our status as a forward-thinking British manufacturer, offering ruggedised, high-performance PTZ camera surveillance solutions alongside deep sector expertise, technical excellence and support.”

Utilising the Digital Twin as an engaging sales and marketing tool, it will also be used by the 360 Vision team in virtual demonstrations, training and customer walkthroughs. Visitors can access the new Digital Twin directly via the 360 Vision website with no logins, download or registration barriers – providing a smooth and instantly accessible knowledge centre.

Developed in collaboration with Security on Screen (SOS), the Digital Twin will also be showcased on the industry recognised SOS platform, ensuring maximum accessibility across the global security industry and technology audience.

Peter Mawson, a recognised and respected figure across security industry media, has enabled invaluable visibility and reach through the SOS digital media presence, maximising the Digital Twin’s availability to customers.

For more information on 360 Vision Technology’s range of ruggedised HD, hybrid, radar, thermal and TX wireless imaging cameras, please contact us today.